top of page
We are a nation divided. The brief asked us to get young people to join a club against gun violence so we showcased indisputable things to prove that we can agree on gun safety too. A heavy topic, so we wanted to keep it positive so people would look.
Manifesto video
Manifesto
Conversational Social taps into pop culture moments, and as the brief asked us to change culture for the next 30 years, this is a formula that can transform with time. Positive, fun posts have a Gen Z tailored approach to drive engagement to Team Enough's page and give visibility to their programs.
Paid Social
Gun-related stickers that aren't red flags. Join the team to get yours.
Sea of Purple Activation: Fans at a big NCAA rival game wear purple (despite it not being their team's color) to show that we can stand together on gun safety.
What's a ballgame without a hotdog? Grab a rival fan to get free hot dogs.
Let's back up a sec. We launch "We Can Agree" with inconspicuous OOH messaging around cities and rural areas in both red and blue states. Gen Z will be curious enough to follow the QR code which leads to Team Enough's social.
AD: Tahmari Tupponce
AD: Cat Clark
ST: Derek Martin
CBM: Sarah Hardin
XD: Alex Abbott
bottom of page