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Calla is a breast pump on kickstarter, and here is its launch campaign.
Pumping milk equates running 5-7 mi/day so why is it marketed in all soft pinks and fluffy rainbows? Mothers are elite athletes.
Manifesto
Manifesto video (press play, sound on)
OOH
At the Super Bowl, a time when all eyes are on football players, Calla will take over an NFL page on ESPN honoring mothers as elite athletes.
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