While moments of greatness are fleeting, a jersey never is. So Mitchell & Ness lets you wear it, as they preserve legends' greatness in each nostalgic thread.
OOH
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This campaign honors athletes in a fun way, but it’s still missing something: our female athletes.
Product Innovation "Her Legacy Collection" | Mitchell & Ness X US Women's 2024 Olympics:
The jersey market is also missing something... no one sells female athlete's jerseys. M&N and most sports apparel companies only sell male athlete's jerseys in a female cut for women. "Her Legacy Collection" will be worn by women and men, and honor female athlete legends who paved the way in their sport.
What better time to add volleyball to the sports options available at M&N since the US launched their 1st Professional Volleyball League ever this year, 2024.
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When Olympic Athletes walk out to warm up in Paris 2024, they will be wearing their legend's jersey from "Her Legacy Collection." M&N Instagram will show this moment live, and then freeze it in a post as part of the "Wear Greatness" campaign.
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Wear Greatness Partnership: Mitchell & Ness x Beats
Social to M&N App: Check out legend's Walk Out Songs. Listening to what The Greats listen to is another way to wear greatness.
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Women's and men's OOH are placed in player's hometowns, stadiums, cities, concert venues, parks where kids play pickup ball.
AD | Mellette Mackie