Game day rituals are as big with athletes and sports fans as superstitions are with folks in Popeye's home state, Louisiana.
Here's an organic TikTok campaign we made in 4 days to promote Popeye's new wings during March Madness. How do you wing in the luck?
You're invited to share your game day rituals by former NCAA women's basketball player and current Globetrotter, Brianna Green.
Popeye's spokesperson, Brianna here, shares wing-related rituals for game day to get people trying our new wing flavors.
UGC increases when people post their own rituals as they tune into the big game. Here's what one would look like.
At playoffs, we drop a secret TikTok menu and packaging with lucky coins.
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Here's what Popeyes' grid will look like by now.
Participants get wing deals and the chance to win a Popeyes-catered watch party for the Men's and Women's Championship games.
CW: Luke Strother
AD: Maya Kahnke
AD: Mellette Mackie
ST: Catherine Emblidge
ST/CBM: Brian Nguyen
ST/XD: Kevin Kelleher
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